Top 5 Fitness and Weight Loss Apps in Portugal Q4 2023

Performance of Top 5 Fitness and Weight Loss Apps in Portugal Q4 2023

The fourth quarter of 2023 saw significant activity and varying trends among the top five fitness and weight loss applications on a unified platform in Portugal. Below, we explore the performance metrics for each app, with data provided by Sensor Tower.

Strava: Run, Bike, Hike experienced a gradual decline in weekly revenue, starting at approximately $5K and ending around $4.7K. Downloads followed a similar pattern, dipping mid-quarter but recovering to 2K in the last week of December. Weekly active users saw fluctuations, starting at 91.4K, dipping to 76.6K, and then rising back to 88.9K by the end of the quarter.

Wikiloc Outdoor Navigation GPS had relatively stable revenue, with minor peaks and troughs, starting at $1.9K and closing the quarter at around $2K. Downloads showed a downward trend, dropping from 1.1K to about 834. Weekly active users also saw a decline, from 4.3K to 3.6K by the end of December.

MyFitnessPal: Calorie Counter displayed consistent revenue throughout the quarter, maintaining around $1.7K per week. Downloads decreased from 1.4K to 1.1K, while weekly active users also saw a decline, from 52.2K to 48.2K.

BetterMe: Health Coaching showed varied revenue trends, with notable peaks and troughs, ending the quarter at approximately $1.4K. Downloads were volatile, peaking at 1.5K and dropping to 546 before rising again to 1.5K. Weekly active users also fluctuated, starting at 5.6K, dipping to 3.9K, and then increasing to 5.8K.

Zwift: Ride and Run had steady revenue, hovering around $1.2K throughout the quarter. Downloads remained relatively low but stable, averaging around 130 per week. Weekly active users saw a slight increase, from 720 to 836 by the end of December.

For more detailed insights and data, visit Sensor Tower.